Ken Goodgame is a top executive official who has served senior managerial positions in numerous business enterprises. In every position he served, he used smart marketing strategies that saw the companies improve in customer count, sales, and profits.
His extensive experience in merchandising and management has made him develop business skills such as financial oversight, designing marketing strategies, employee administration, and productivity enhancements.
In 2013- 2015, he served as the Senior Vice President and Chief merchandising officer of True Value Hardware Corporation based in Chicago. During his tenure at the company, he devised an advertisement program that improved True Value’s customer reach and a resultant increase in sales. Furthermore, he built a high energy merchandising team thereby increasing the company’s savings by a margin of 8%. Other productivity enhancements he achieved in the business include improving retail price perception and expansion of the company’s stores.
In 2010-2013, Goodgame was the General merchandising manager of Ace Hardware Corporation, a company based in Oak Brook. He kept the company financially sound throughout the post-economic crisis period in America’s economy.
To improve the company’s operations during the downturn, Kenneth Goodgame made a strategic plan that improved the firm’s annual growth in sales by 4.5%. Additionally, Ace Hardware grew their wholesale sales by $15M from the previous $35M.
He also helped Ace Hardware to increase their store openings by 300%. The new stores increased the company’s sales making a revenue growth of $150M. To keep the stores financially stable, he launched a program known as New Store Allowance Program that was used to remodel the stores to achieve modern standards. The new stores were highly competitive since they offered services according to the unique needs of their clients and local demographics.
For the first time in a period of 25 years, the firm improvised an innovative structure that modernized its private label branding. For this reason, private label sales grew by a margin of 14%. Goodgame also designed a merchandising facility with customer review sections and customer support areas.