Don Ressler is the co-founder of Fabletics. Don Ressler belives that fashion should be stylish and also affordable. Ressler has vowed to design stylish affordable active wear for women.
Fabletics is a successful company because they don’t follow trends just because they’re popular. Instead, Ressler and his team actually run different tests to investigate what women actually want and need when it comes to active wear. After many focus groups, Ressler discovered the problem most women have when shopping for athletic wear. Women have confessed that active clothes are overall too expensive. Another problem with athletic wear is that most clothes do not fit in a flattering way. Women have also admitted that when they actually do find a great active outfit it ends up costing them an unreasonable amount of money!
Once Resssler and his partner Kate Hudson joined Fabletics they changed the market completely for women. Bringing Kate to the team was a smart move for the company. Kate really connects and sympathizes with customers since she is a woman as well. Since Kate has joined the team, she makes it her priority to interact their potential and current customers. Many customers have agreed that Kate is extremely friendly and easy to communicate with. Kate works very hard so that Fabletics is represented properly online and in stores!
Ressler has also made it a goal for the athletic wear to be comfortable and made from high quality materials. He has succeeded at this priority and now many consumers have agreed that this brand’s clothes are fashionable and comfortable.
Kate is also very tech savvy. She brought her technical skills to Fabletics, which is what ultimately makes the company different! Fabletics is one of few athletic companies that is heavily based online. This gives shoppers unlimited convenience when it comes to shopping online for athletic clothing. The company also has a great incentive for shoppers. Fabletics gives shoppers the option to pay $50 per month to become a VIP member. VIP members of the company receive free shipping on all orders, discounted clothing, and points for every purchase that is made.
Ressler is very proud of how successful Fabletics is as of today. He achieved the goal of making women’s clothing functional, fashionable, and affordable. Ressler and his team isn’t done yet! They have made the decision to expand the company by adding clothing for plus sized women! They are looking to provide comfort for bigger women who are looking to lose weight. Ressler couldn’t be more proud of Fabletics!