The RBS Group has been in existence in Brazil providing news and entertainment via a range of newspapers, TV stations, and radio channels since 1957 when Mauricio Sirotsky Sobrinho established the company. Under the leadership of the Sirotsky family the RBS Group has remained a leader in the Brazilian media industry, but a changing climate for the media industry has seen the Eduardo Sirotsky Melzer, better known as Duda, charged with the task of leading RBS into the future.
In a bid to make sure the RBS Group was given the best possible chance of surviving and thriving in the future founder Mauricio Sirotsky Sobrinho decided his family would have to prove themselves before they would be permitted to lead the RBS Group and its eBricks sister company. Duda Meltzer has embarked on a career that took him from the security of the Brazilian media industry to a successful education and career in the U.S. that gave him the necessary skills to lead RBS in the difficult media industry of the 21st century.
Meltzer is a keen promoter of the use of technology in many different area of the RBS company, including in the communications between leaders at the company to speed the decision making process at all times. Melzer has been a constant figure in the lives of the Brazilian media industry, which he has stated he will be a part of with the RBS Group for years to come as the company finds even greater levels of success with new media technologies.
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