The series of funding ventures that ClassDojo has been having seems to go well for the company. In its series B round, the company managed to raise $21 million. The funding is to go to tech that connects parents, students, and educators. The communication platform, known as ClassDojo, will help parents keep tabs on their children’s activities in real time.
What makes it efficient is that parents will be communicated to every day. This is unlike in the past, where one had to attend a general parents meeting to see how the student is doing. Some of the funds collected will be set aside to make sure that the app has better features that involve parents more.
As much as the company has the option of making revenue from user’s data, the company’s founders explain that the company respects privacy. According to Liam Don, the co-founder of ClassDojo, the involvement of kids means that their privacy shouldn’t be compromised in any way. To compensate for this, the company is thinking of coming up with premium features that they could sell to parents.
One of the investors that hugely contributed to ClassDojo’s funding is the managing director of General Catalyst, Hemant Taneja. He contrasts the way the application is to the way it was way back, and states that its improvement is similar to social media’s has growth.
In 2011, Sam Chaudhary and Liam Don, the co-founders of ClassDojo, noticed a gap in the educational sector. The two noted that education tech businesses only created grade books, testing platforms, and digital curriculum. No one had created an easy-to-use app that would connect students, teachers, and parents. This was when the two came up with ClassDojo.
Currently, the app is in use by over 85,000 schools in the US alone. Most of those who use it fall between kindergarten and 8th Grade. To make the app better, the firm has been holding a series of fundraisers. Through them, ClassDojo has managed to raise over $31 million. The company is looking to increase its staff with this funding, as well as to make the app better for parents
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