Radio Marketing With Jose Henrique Borghi

One of the mediums that more businesses are beginning to forget is radio. After all, the advent of television, internet and later social media streaming platforms like YouTube have made it so that radio is starting to be phased out. However, people do still listen to radio. Therefore, it is important to come up with an ad campaign in order to capture the attention of listeners, Advertising on the radio is a lot different from the other forms of advertising. For one thing, people can only hear what is on the radio. Therefore, all of the emphasis has to be placed on making the ad sound good.

Among the people who know how to make great sounding ads is Jose Henrique Borghi. He is someone who is very passionate about every aspect of advertising. As a matter of fact, he thinks a lot about how to use music, sound, voices and other aspects of advertising beyond sight in order to capture the feel of the company and gain the attention of the customer. For one thing, the customer can be deeply influenced by what he hears. At the same time, radio advertising can be a hard sell for companies and products that depend a lot on the visuals to make the sale. To know more about him click here.

In many cases, companies that are involved with radio advertising are also involved with other forms of advertising with print and video. As a matter of fact, when people hear the radio ad, it is almost a given that the customers have already seen the visual ads either in print, television or online. One thing that often helps is if just the soundtrack of the visual ad plays or if the radio plays a similar soundtrack. Advertisers like Jose Henrique Borghi of Mullen Lowe know which approach to take radio advertising.

Eric Lefkofsky – A Well-Know Serial Entrepreneur and Investor Based in the United States

Eric Lefkofsky is one of the most talented entrepreneurs who has founded and co-founded several start-ups and is associated with many companies today. One of his fortes is innovation, and irrespective of which niche he is related to or invested in, he ensures he brings innovation to the table.One of the first companies he started was Groupon, which went on to become a global phenomenon, and now operates in many countries. Groupon worked on a simple yet innovative idea of connecting companies and merchants with the consumers directly through attractive offers that the users just cannot refuse. It ensures that the consumers, as well as the enterprises, win through the transaction that takes place, and the concept was an instant hit with both the merchants as well as the consumers. Today, Groupon is worth close to $3 Billion and continues to grow consistently.

Tempus is a medical research firm that Eric Lefkofsky started recently with the aim to help the field of cancer therapy research. Even though he isn’t much experienced in the medical field, he realized that the area of cancer treatments and research has a lot of scope for improvement with the use of technology. There is a void that can be quickly filled with the help of advanced technology. The availability of information and data is taking months and years, which is slowing down the progress in the field of cancer research.However, Eric Lefkofsky believes that the technology is available today that can help the field of cancer research and give the research scholars, oncologists, and the physicians with the data they need to provide better cancer treatment to the patients. Tempus helps gather data from different hospitals and medical centers and aggregates that data to provide result based data to the physicians.

It helps in knowing which treatment and medicine would be more efficient in certain conditions. Tempus provides data that helps the physicians co-related the data made available with the help of patient’s medical history and present condition with the kind of treatment that would be provided. Eric Lefkofsky is based in Chicago and is the co-founder of several other companies, including MediaOcean and Lightbank Investments. You can also follow him on Twitter : https://twitter.com/lefkofsky

ADAM MILSTEIN: THE PHILANTHROPIC REAL ESTATE ENTREPRENEUR

Most people complain endlessly when they graduate and they don’t land lucrative jobs. Not, Adam Milstein, the successful entrepreneur decided to make an opportunity for himself when he graduated from USC with an MBA.

 

After only three years of working as a Real Estate Commercial Broker, he started the Hager Pacific Properties, where he is still a Managing Partner. The philanthropist is a real go-getter, and he doesn’t believe in letting matters slip off his fingers.

 

Through his hands-on approach, he makes sure that his commercial real estate investment firm is run with an iron fist.

Believe it or not, the persistent businessman has never made a wrong choice in his life! Adam Milstein believes that in the real estate business, persistence and patience always pays. He believes that putting all your eggs in one basket is one folly that one should never make.

 

He decided to invest all he had in an art selling business, and it didn’t turn out well because he made a huge loss.

The family man is hugely inspired by his partner David Hager, who is a well-informed intellect. He also believes that his associate is a great thinker who has amazing people skills. Adam Milstein would recommend Dana Perino’s, And the Good News Is…to everyone.

 

This is because he believes that the book portrays the fact that every cloud has a silver lining. As an entrepreneur, Adam Milstein recommends keeping an active communication network with your contacts. He does this to ensure that he never misses an opportunity. The real estate mogul’s best software is Constant Contact. He loves this software because it assists him in keeping his contacts organized and intact.

 

ABOUT ADAM MILSTEIN

 

The Managing Partner of Hager Pacific Properties is a successful entrepreneur, community leader, and philanthropist. He is involved with the Hasbara Fellowships; the philanthropist assisted in forming the Israeli-American Council (IAC). He participates with the Jewish Funders Network; He also heads the Adam and Gila and Milstein Family Foundation which supports the development of many enterprising organizations. He is also involved with the Los Angeles AISH organization, Sifriyat Pijama B’America co-founder.

 

He is active in many other organizations which include the American-Israel Educational Foundation (AIEF), American Israel Public Affairs Committee (AIPAC), StandWithUs which is a pro-Israel education group, Board of Birthright Israel of Los Angeles among others.