One of the mediums that more businesses are beginning to forget is radio. After all, the advent of television, internet and later social media streaming platforms like YouTube have made it so that radio is starting to be phased out. However, people do still listen to radio. Therefore, it is important to come up with an ad campaign in order to capture the attention of listeners, Advertising on the radio is a lot different from the other forms of advertising. For one thing, people can only hear what is on the radio. Therefore, all of the emphasis has to be placed on making the ad sound good.
Among the people who know how to make great sounding ads is Jose Henrique Borghi. He is someone who is very passionate about every aspect of advertising. As a matter of fact, he thinks a lot about how to use music, sound, voices and other aspects of advertising beyond sight in order to capture the feel of the company and gain the attention of the customer. For one thing, the customer can be deeply influenced by what he hears. At the same time, radio advertising can be a hard sell for companies and products that depend a lot on the visuals to make the sale. To know more about him click here.
In many cases, companies that are involved with radio advertising are also involved with other forms of advertising with print and video. As a matter of fact, when people hear the radio ad, it is almost a given that the customers have already seen the visual ads either in print, television or online. One thing that often helps is if just the soundtrack of the visual ad plays or if the radio plays a similar soundtrack. Advertisers like Jose Henrique Borghi of Mullen Lowe know which approach to take radio advertising.