Ken Goodrich bought Goettl Good Guys Air Conditioning in December 2012. The company had failed to meet its vision and as a result, clients and employees lost confidence. Ken Goodrich made practical changes within a period of 18 months turning around the company. Within the period, he was able to attain a revenue growth for the company from $11 million to $20 million.
When he purchased the company, Goodrich had to make many changes to put the company back on track again. His main aim was to restore client’s confidence. Despite the attacks from business rivals and accusations from the State Attorney that the company was engaged in deceptive marketing, Ken Goodrich took the challenge positively assured that he could sort out the company’s mess.
Restoring Goettl Good Guys Air Conditioning Reputation
When Ken Goodrich took over the company, his first move was firing incompetent employees in a step to shape up the management team. Among the incompetent employees fired were the company’s top executives. Under his leadership, a thorough review of equipment that had been installed was carried out to ensure that they met the standard control checks.
To make sure that quality was maintained during installation, installers were expected to take photos of the jobs they had been assigned. Goodrich had to supervise each installation before it was approved. Subsequently, the staff aimed for perfection in all the duties they were assigned. Technicians became keen on delivering quality jobs to avoid being sent back for a corrective action.
The Company CEO, Dan Burke, stated that the change was recommendable although it had faced some challenges from within the company. One of the significant challenges was transforming changes in departments and maintaining the best practices.
The company met its success by fostering close cooperation with its customers, trade affiliates, and employees. As the company celebrated its 75th anniversary, it boasted of bigger strides and was focused on maintaining long-term success in the industry.
Goettl Good Guys Air Conditioning Repairmen boasts of the ability to deliver standard services in the industry. They provide solutions for installation of air units, heat pumps, air cleaners, humidifiers, furnaces, and radiant heating systems.
The company offers its services in Phoenix and Tucson metropolitan areas. It has an experienced management team and a well-trained technical team.