Whitney Wolfe Herd is the founder of the popular networking App, Bumble an initiative she launched in 2014. Within four years, the app has grown tremendously hitting a client base of up to 35 million subscribers in 144 countries. The women empowerment app has since launched different features like Bumble Bff that allows for making friends of the same sex and Bumble Bizz for promoting professional networking. The idea of the dating up came from Andrey Andreev, the founder of Badoo.
We won’t always please everyone, but we’ll always stand by our values, and that includes ensuring our users feel safe. https://t.co/rdCzHdxynd
— Whitney Wolfe Herd (@WhitWolfeHerd) June 18, 2018
Whitney Wolfe is a Southern Methodist University graduate with a major in International studies. Having spent her childhood in Salt Lake City, she traveled to South Eastern Asia to work in orphanages after graduating. At the age of 22, Whitney became the deputy head of the marketing department for Tinder. She used her position to influence the company’s name and logo as well as source out potential users. Whitney carried this marketing experience to Bumble, and within the first year of the company’s operation, they had created about 80 Million matches and had 15 million ongoing unique interactions. The hardworking entrepreneur was married last year in Italy with Michael Herd, an oil and gas businessman.
Following the Mass shootings in Marjory Stoneman Douglass High School in Parkland, the Bumble CEO banned any gun content appearing in the app, stirring up different reactions from users who were pro-gun activists. Whitney Wolfe gave $100,000 in a donation to the pro-gun control group March for Our Lives in response to the shootings. Speaking to the Times, she said that together with her staff, they received numerous threats forcing her to call for help from the police who watched over their offices for several weeks.
Whitney Wolfe added that despite the cyber attacks and threat, she would not lift the ban because guns were against the brand’s co values of accountability, kindness, and equality. According to her, most women who lost their lives in domestic abuse was as a result of guns and she was not going to promote their use.
Read More: www.crunchbase.com/person/whitney-wolfe